DesirMed
Done in: 2024 / Customer: DesirMed / Task: Logo Design and applications
What the client wanted
My part of the project
Concept
For the DESIRMed project, the logo was inspired by the idea of connection, knowledge exchange & of course the wider Mediterranean landscape. The shapes and structure of the logo represent pathways and links—reflecting how DESIRMed brings together people, ideas, and initiatives. The color palette was chosen to evoke both the Mediterranean environment and a sense of openness and progress. The three different color versions were created to symbolise the different aspects of the project.
Visual Touchpoints
Beyond the logo, I created a cohesive visual identity for the project. This included designing key communication materials such as invitations, digital announcements, notepads and visuals for social media. Each element follows the same design direction established in the logo, ensuring a consistent & recognizable identity.
