Akrovoli Oyster Bar
Done in: 2017 / Customer: Akrovoli Restaurant / Task: Logo Design and applications
What the client needed
My part of the project
Concept
In this project, the inspiration for the logo came from the simplicity & elegance of the sea, an essential part of the restaurant’s identity. Drawing from traditional fishing elements, the design incorporates the form of the lead sinker used in fishing to send the line to the bottom, which subtly connects the symbol to the restaurant’s name. The minimal fish shape was crafted using clean, continuous lines to evoke freshness, purity, and the refined character of an oyster and seafood bar. Its fluid form reflects the calm movement of the water adding a sense of balance & harmony. The typography was chosen to complement the symbol, creating a visual identity that feels contemporary yet closely connected to the Greek coastal aesthetic.
Visual Touchpoints
Beyond the logo, I developed a cohesive visual system for Akrovoli. This included designing various applications such as menus, signage, packaging, promotional materials, and digital visuals for social media. Each element followed the same minimal and elegant direction, ensuring a consistent and recognizable identity across all brand touchpoints. If you’d like, I can make the text more formal, more creative, or tailored to a portfolio description.


