Serifon
Done in: 04.2014 / Customer: Badger. Inc / Task: Web & Logo Design
What the client needed
My part of the project
Concept
For the Serifon Apartments logo, the inspiration came from the natural beauty and calm atmosphere of the island environment. The shell symbol, drawn with clean and flowing lines, reflects the organic shapes found along the coastline and represents serenity, relaxation, and the slow rhythm of island life. Its spiral form conveys a sense of harmony and continuity, while the gentle, hand-written style of the typography adds a personal and welcoming character—qualities that mirror the experience guests have when staying at the apartments.
Visual Touchpoints
In addition to the logo, I created a cohesive visual identity for the Serifon brand. This included designing promotional materials for social media, signage, menus, “do not disturb” door hangers, and various applications used for communication and branding. Each element follows the same soft, elegant aesthetic, reinforcing the feeling of tranquility and authenticity that defines the Serifon Apartments experience.


